How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen … [Read more...] about We Are Our Brands and Branding in Safety
1% safer
Critical Sources of Harm Ignored by Safety=Zero
We heard today from Minister Rowland (Communications) about the extent and severity of online harm. We are also nearing the ‘zero event’ congress that promises progressive, diverse and extensive coverage of issues critical to safety. This is where the promise is to ‘Grab your popcorn and be ready … [Read more...] about Critical Sources of Harm Ignored by Safety=Zero
Feel Good Safety and Un-Ethical Ego-Centrism
I see many promotions of safety events, podcasts and conferences and get astounded by the ego-centrism associated with such marketing. Rather than focus on critical ideas and methods (https://safetyrisk.net/book-launch-spor-and-semiotics-methods-to-tackle-risk/), the focus is on ego and what one … [Read more...] about Feel Good Safety and Un-Ethical Ego-Centrism
Essential Elements for a Safety Strategy
Essential Elements for a Safety Strategy The place to start with any strategy is with ethos. Unless one knows the driving philosophy of the people and organisation (ontology), it is likely any strategy will just be much more than a pragmatic quest for more of the same. BTW, most strategies and … [Read more...] about Essential Elements for a Safety Strategy
Identity, Regulation and Risk, It’s not Just Worksafe NZ
It is not surprising that Worksafe NZ struggles with identity and funding. When the discourse of the regulator is articulated as pickles, meerkats, warriors and ‘spokes cats’ you have to wonder why it doesn’t focus on the basics (https://safetyrisk.net/skilled-conversations-in-risk-and-safety/ … [Read more...] about Identity, Regulation and Risk, It’s not Just Worksafe NZ
Programming for Safety, the Performance Myth
Programming for Safety, the Performance Myth The language of ‘performance’ in safety has over time, been decoupled from its real meaning. How humans ‘perform’ has been commandeered by behaviourism and scientism in safety by the meaningless pursuit of measurement. We see this typically in the … [Read more...] about Programming for Safety, the Performance Myth
