How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen … [Read more...] about We Are Our Brands and Branding in Safety
safety brand
Do we really need “One More” safety brand?
Do we really need “One More” safety brand? I have just been reading an article by Kevin Jones of a “new model” of safety that the consulting firm Ernst & Young are about to launch onto the safety world. The value of this new approach, which they have termed “Plus One”, is that it apparently … [Read more...] about Do we really need “One More” safety brand?
