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Bradley Curve

The Search for Meaning in Safety Models

June 27, 2023 by Dr Rob Long Leave a Comment

There is a huge chasm between three things: the intent and design (assumed philosophy) of a model, the semiotic diffusion of the model and what humans make of the model. Models and symbols are not neutral nor objective. All models are semiotics and as such seek to explain the inexplicable. This is … [Read more...] about The Search for Meaning in Safety Models

Filed Under: Robert Long, Safety Myths, Semiotics Tagged With: Bradley Curve, Heinrich’s pyramid, models, safety models, semiotics, Swiss Cheese Model

Dark Waters, The True Story of DuPont and Zero

June 23, 2023 by Dr Rob Long 7 Comments

If you want to learn about the meaninglessness of zero harm and the Bradley Curve watch Dark Waters (https://www.abc.net.au/news/2020-03-06/dark-waters-review-mark-ruffalo-todd-haynes-dupont/12028034). The movie gives a dramatic account of how DuPont knowingly over 50 years intentionally harmed … [Read more...] about Dark Waters, The True Story of DuPont and Zero

Filed Under: Robert Long, Zero Harm Tagged With: Bradley Curve, Dark Waters, duPont

The Trajectory of Zero Vision

June 23, 2023 by Dr Rob Long Leave a Comment

The Trajectory of Zero Vision We know that all goals are psychologically laden (Moscowitz and Grant , The Psychology of Goals) that is, when we set goals they often conceal psychological dynamics. Often we don’t know the trade-offs or by-products of goal setting until much later in the strategic … [Read more...] about The Trajectory of Zero Vision

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, trajectory, vision zero, Zero Harm, zero vision

The Worm at the Core

June 23, 2023 by Dr Rob Long 12 Comments

The Worm at the Core The history of evolution and biology tell us that humans are born with countless systems of self-preservation. However, the Bradley Curve version of safety tells us we are born with the drive for self annihilation. Apparently our 'natural instincts' are to self harm. Strange, … [Read more...] about The Worm at the Core

Filed Under: Robert Long, Social Psychology of Risk Tagged With: Bradley Curve, safety archetype

Natural Born Learners

April 13, 2023 by Dr Rob Long Leave a Comment

Natural Born Learners and 10 Essentials to Human Learning The lack of critical thinking in the safety industry allows nonsense like the Bradley Curve, matrices and pyramids to thrive. All of the assumptions of these models are seriously flawed, none more so than the Bradley Curve . The Bradley … [Read more...] about Natural Born Learners

Filed Under: Learning, Robert Long, Social Psychology of Risk Tagged With: Bradley Curve, harm, learning

Heaven ‘n Hell and the Safety Religion

January 23, 2023 by Dr Rob Long Leave a Comment

Heaven ‘n Hell and the Safety Religion I try not to get surprised by the amount of safety delusion that gets sent to me each week. Most of it is packaged in religious discourse and soteriology (salvation discourse) all about playing ‘god’ over other people. The sense of omnipotence displayed in the … [Read more...] about Heaven ‘n Hell and the Safety Religion

Filed Under: Covid-19, Robert Long Tagged With: Bradley Curve, religion, semantics

Advancing Backwards in Safety

December 30, 2022 by Dr Rob Long 2 Comments

I had a call from a mate this week, the board of his company have been mesmerised by a presentation of the latest advances in safety. So I asked to see a copy of this presentation expecting some astounding research and scintillating stuff taking safety into the future. So what did I see? Bradley … [Read more...] about Advancing Backwards in Safety

Filed Under: Robert Long, Safety Culture Tagged With: 1% safer, Bradley Curve, culture, heinrich, one percent safer, safety models, transdisciplinarity

The Dangerous and Harmful Bradley Curve

December 23, 2022 by Dr Rob Long Leave a Comment

Of all the models, tools and semiotics in safety I can think of, none is more dangerous and harmful than the Bradley Curve. Here is a model based on the completely false assumption that humans have a ‘natural instinct’ to harm. What utter nonsense. Only the harm organisation DuPont … [Read more...] about The Dangerous and Harmful Bradley Curve

Filed Under: Robert Long Tagged With: Bradley Curve, duPont, DuPont Bradley Curve

Why is Myth so Scary to Safety?

August 27, 2022 by Dr Rob Long 2 Comments

It is interesting that the concept of myth stirs up Safety so much, especially when there is no study of myth or symbol in any safety curriculum globally. If you want to know about myth and symbol and how they operate in the unconscious and collective unconscious Mind, one can start researching … [Read more...] about Why is Myth so Scary to Safety?

Filed Under: Robert Long, Safety Myths, Social Psychology of Risk, Unconscious Tagged With: Bradley Curve, myths, safety models, symbols

Right and Wrong in Safety

October 2, 2018 by Dr Rob Long Leave a Comment

Right and Wrong in Safety Safety is fundamentally a moral and ethical activity. Any desire for a ‘good’ or a virtue, necessitates an ethic. Unfortunately, even in how Safety shapes its own identity it doesn’t know nor consciously articulate an ethic. Even the brand of ‘professional’ demands an … [Read more...] about Right and Wrong in Safety

Filed Under: Ethics, Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Bradley Curve, ethic of safety, ethics, kahneman, reason, SPoR

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